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تصفح المحتوي RDA
التصفح حسب الموضوعات
التصفح حسب اللغة
التصفح حسب الناشر
التصفح حسب تاريخ النشر
التصفح حسب مكان النشر
التصفح حسب المؤلفين
تصفح الهيئات
التصفح المؤتمرات
التصفح حسب نوع المادة
التصفح حسب العلاقة بالعمل
تم العثور علي : 9778
 تم العثور علي : 9778
  
 
إعادة البحث

Book 2010
Friend, Marilyn Penovich,
ISBN: 0137152051 ,9780135081792 ,0135081793 ,9780137152056
L التعليم   L تعليم ( عام )   LC أشكال وعلاقات وتطبيقات خاصة  
379 قرارات تعليمية خاصة  
Special education teachers - Interpersonal relations - Communication in education
Pearson,

Articles 2024.
Wichaidit, Purichaya.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electric Communication
Alexandria Engineering Journal – Alexandria University.
Vol. 97, No. 1 (June 2024) /
Faculty of Engineering.Alexandria University,

Thesis 2024.
Morsy ‘ Fatma Ahmed Elsayed Ahmed .
900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ   900 الجغرافيا والرحلات والتراجم والتاريخ  
In an increasingly competitive destination market - effective communication is unquestionably a key feature for the development of a strong country brand. Despite the notable adoption of Integrated marketing communications (IMC) across various contexts - its suitability for destinations has been neglected in the tourism literature. Moreover - implementing IMC poses greater complexities when applied at the national level compared to the company level.
As a result - this research embraces IMC as a methodology within the context of country branding. It aims to assess the current perceptions of Egypt among potential international tourists and evaluate the effectiveness of various IMC tools including traditional media advertising - social media - websites - influencers - and events in shaping Egypt’s image from a tourist perspective. Furthermore - the research investigates the consequences of cultivating a positive country image for Egyptian tourism.
To achieve these objectives - a mixed-methods approach was utilized. Qualitative data were gathered through semi-structured interviews with international students and staff from the University of Exeter - which were analysed thematically. Additionally - a quantitative study involved administering 365 online questionnaires via Qualtrics - distributed through Prolific - with data analysed using Partial Least Squares structural equation modelling (PLS-SEM) on 334 valid responses.
The findings substantiate the critical role of IMC tools in forming a favorable country image. Specifically - advertising - government websites - influencers - and social media were identified as direct triggers of a favourable Egypt image. The results further revealed that both cognitive and affective dimensions of image impact tourists’ intentions to visit; notably - only the affective image significantly influences perceived value.
This research provides essential insights for tourism marketers - emphasising the need to reassess the role of IMC tools in fostering an image - which can lead to increased visit intentions and positive perceived value. The study makes a dual contribution: it pioneers the empirical examination of IMC in the context of country branding and demonstrates the effectiveness of IMC in creating a favourable image within the Egyptian tourism sector amidst recent challenges.
Keywords:
Integrated Marketing Communications - Country Image - Perceived Value - Visit Intention - Egypt - In an increasingly competitive destination market - effective communication is unquestionably a key feature for the development of a strong country brand. Despite the notable adoption of Integrated marketing communications (IMC) across various contexts - its suitability for destinations has been neglected in the tourism literature. Moreover - implementing IMC poses greater complexities when applied at the national level compared to the company level.
As a result - this research embraces IMC as a methodology within the context of country branding. It aims to assess the current perceptions of Egypt among potential international tourists and evaluate the effectiveness of various IMC tools including traditional media advertising - social media - websites - influencers - and events in shaping Egypt’s image from a tourist perspective. Furthermore - the research investigates the consequences of cultivating a positive country image for Egyptian tourism.
To achieve these objectives - a mixed-methods approach was utilized. Qualitative data were gathered through semi-structured interviews with international students and staff from the University of Exeter - which were analysed thematically. Additionally - a quantitative study involved administering 365 online questionnaires via Qualtrics - distributed through Prolific - with data analysed using Partial Least Squares structural equation modelling (PLS-SEM) on 334 valid responses.
The findings substantiate the critical role of IMC tools in forming a favorable country image. Specifically - advertising - government websites - influencers - and social media were identified as direct triggers of a favourable Egypt image. The results further revealed that both cognitive and affective dimensions of image impact tourists’ intentions to visit; notably - only the affective image significantly influences perceived value.
This research provides essential insights for tourism marketers - emphasising the need to reassess the role of IMC tools in fostering an image - which can lead to increased visit intentions and positive perceived value. The study makes a dual contribution: it pioneers the empirical examination of IMC in the context of country branding and demonstrates the effectiveness of IMC in creating a favourable image within the Egyptian tourism sector amidst recent challenges.
Keywords:
Integrated Marketing Communications - Country Image - Perceived Value - Visit Intention - Egypt

Book 2000
Sterne, Jim,
ISBN: 0471382582
H العلوم الأجتماعية   HF التجارة ( بصورة عامة )  
658 إدارة الأعمال العامة   658.8 إدارة التوزيع  
Customer services - Internet marketing - World Wide Web - Internet
John Wiley,
تحميل   تحميل   تحميل  

Articles 2023.
Hakim, Mohammad Lutful.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electric Communication
Alexandria Engineering Journal – Alexandria University.
Vol. 81, No. 1 (October 2023) /
Faculty of Engineering.Alexandria University,

Articles 2024.
Alrowaily, Majed Abdullah.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electric Communication
Alexandria Engineering Journal – Alexandria University.
Vol. 97, No. 1 (June 2024) /
Faculty of Engineering.Alexandria University,

Articles 2023.
Tahhan, Shaymaa R.
621 الفيزياء التطبيقية   621.3 الهندسة الكهربية   621.38 الهندسة الإلكترونية و هندسة الاتصالات  
Electric Communication
Alexandria Engineering Journal – Alexandria University.
Vol. 81, No. 1 (October 2023) /
Faculty of Engineering.Alexandria University,

Thesis 2023.
Shoaib, Rania Hamdy Elsayed.
428 الاستخدام اللغوي المعياري  
Hotels and tourism secondary school students - A Proposed ETP Program
تصفح الوعاء  

Articles 2024
Ghanem, Mohamed Gaber.
657 المحاسبة  
Accounting - communication
مجلة البحوث المحاسبية - جامعة طنطا.
ع. 2، ج. 2(يونيو 2024) /
كلية التجارة. جامعة طنطا،

Book 2008
Natalle, Elizabeth J.
ISBN: 9780312455422 ,0312455429
P اللغات و الآداب  
302 التفاعل الاجتماعي  
Interpersonal communication - Oral communication
Bedford/St. Martins,


من 978
 







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