الفهرس 
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Abstract
This study aims to examine the direct and indirect effect of perceived corporate social responsibility on brand advocacy, through mediating customer- brand relationship. It is applied to 398 customers of commercial banks in Egypt. To achieve the goal of the study and test study hypothesis, the study used path analysis through warp PLS program. The results showed a positive effect of perceived corporate social responsibility on customer- brand relationship and a partial positive effect of perceived corporate social responsibility on brand advocacy, through mediating customer- brand relationship.