الفهرس 
الفصل الأول: مدخل الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Marketing is considered one of the social sciences most impacted by the movement of global changes, the outbreaks of globalization, and scientific and technical revolutions. This is because it is a set of concepts and intellectual trends surrounded by social and cultural variables related to the society in which it is practiced. Hence, all variables that affect society affect the science of marketing. which, in turn, is an effective tool for further societal change. Market knowledge is considered one of the most important assets of companies and institutions in our current era, as it enables them to maintain their competitiveness in different markets. from this standpoint, organizations have begun to pay attention at the present time to society and the surrounding environment, which has helped in the emergence of modern trends in marketing, comprising targeted marketing (Kayabasi & Mtetwa, 2016; Ramadan, 2018).