Search In this Thesis
   Search In this Thesis  
العنوان
أثر الأنشطة الإتصالية للخارجية الكويتية في تحسين الصورة الذهنية عند الجالية الكويتية في مصر أثناء الأزمات /
المؤلف
التركيت، خالد حامد محمد.
هيئة الاعداد
باحث / خالد حامد محمد التركيت
مشرف / عايدة ابراهيم السخاوي
مناقش / مجدي محمد عبدالجواد عبدالفتاح الداغر
مناقش / محمد حسني حسين محروس
الموضوع
الازمات الخارجية.
تاريخ النشر
2023.
عدد الصفحات
217 ص. :
اللغة
العربية
الدرجة
الدكتوراه
التخصص
العلوم الاجتماعية
تاريخ الإجازة
1/1/2023
مكان الإجازة
جامعة المنصورة - كلية الآداب - قسم الاعلام.
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 217

from 217

المستخلص

This study sought to identify the impact of the communication activities of the Kuwaiti Foreign Ministry in improving the mental image of the Kuwaiti community in Egypt during crises. Kuwait), and the sample of the external audience consisted of (400) individuals from the sample available to members of the Kuwaiti community residing in Egypt, and the researcher relied on the questionnaire sheet as a basic tool for collecting information and data related to this study in addition to knowing the opinions and points of view of workers in the Kuwaiti Ministry of Foreign Affairs about the impact of the communication activities of the Kuwaiti Ministry of Foreign Affairs in improving the mental image of the Kuwaiti community in Egypt during crises. The study reached a number of results, most notably:First: - With regard to the field results related to those in charge of public relations work in the Kuwaiti Foreign Ministry-The results indicated that the study sample differed on the status of public relations activities within the Kuwaiti Ministry of Foreign Affairs, where most of the respondents’ opinions differed between (following the public relations activities of another department - an independent public relations department - the public relations department following administrative affairs).-The results came out in the general view of the study sample individuals regarding the location of the Public Relations Department in the organizational structure of the Kuwaiti Ministry of Foreign Affairs, which is the subject of the study, as being appropriate to some extent in the first place. It is very close to the senior management in its organizational structure, allowing the Public Relations Department to participate effectively in making important decisions, and in drawing up public policies, which reflects the philosophy of this institution and its social responsibilities towards its community in order to achieve its service in this field in the best way.-The results indicated that the Kuwaiti Ministry of Foreign Affairs used modern means of communication in the implementation of its tasks, as modern means of communication contributed to communicating with the community on more than one level through conversations, interaction and reactions, and the days of long waiting and inquiries disappeared, so these means allowed dealing with the community at any time around the clock It made it self-evident, and modern means of communication gave the organization a unique opportunity to collect information and view other opinions and the opinions of the external public in particular. What these means have changed is that the matter has become dependent on the sender and the receiver and not the loss of the sender. Daily planning has become necessary as the reaction is direct and it is necessary to monitor the situation and make appropriate adjustments for the success of the set plan, in addition to the amount of information provided by these means.
Second: - Results related to the Kuwaiti community residing in Egypt-The results revealed a multiplicity of reasons that drive the study sample to deal with the Kuwaiti Foreign Ministry, the most important of which is that it provides service activities to the Kuwaiti community.-The results indicated the multiplicity of communication means through which the study sample (the Kuwaiti community residing in Egypt) follows up on the activities of the Kuwaiti Foreign Ministry, most notably social networking sites (harmony pages - Twitter - Facebook ....) and this indicates the interest of the Kuwaiti Foreign Ministry in revitalizing its pages on social networking sites and its interaction with its external audience through these pages.-The results also indicated the importance of the existence of means of communication between the Kuwaiti Foreign Ministry and its community, as the presence of these means greatly contributes to enhancing their sense of safety during their travels, as the means of communication contributed to facilitating communication between the Ministry of Foreign Affairs and the community on more than one level through conversations, interaction and reactions, and the days of long waiting and inquiries disappeared, so these means allowed direct and immediate interaction at any time around the clock.