الفهرس 
Research FrameworkOnly 14 pages are availabe for public view
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Abstract
The purpose of this research is to investigate the influence of Materialism in terms of Acquisition as the Pursuit of Happiness, Possession-defined Success and Acquisition Centrality on the Desire for Unique-Bohemian-Consumer Products in Egypt.
This research was conducted using a quantitative survey data approach from 200 bohemian respondents who answered the questionnaires based in Egypt along with a qualitative approach through conducting in-depth interviews with 10 bohemian participants based in Egypt. Quantitative data was analyzed using SPSS software and qualitative data was organized and coded using NVIVO software, followed by an integration of analysis of findings from both sets of data.
The research findings concluded from the quantitative data analysis shows that materialism in terms of acquisition as the pursuit of happiness and possession-defined success both have a positive significant influence on the desire for unique-bohemian-consumer products, however materialism in terms of acquisition centrality proved not having significance on the desire for unique-bohemian-consumer products. On the other hand, qualitative data analysis shows consistency with the quantitative data analysis in materialism in terms of acquisition as the pursuit of happiness having a positive significant influence on the desire for unique-bohemian-consumer products, yet it contradicted the findings of the quantitative data analysis for possession-defined success and acquisition centrality.
The research offers empirically grounded recommendations to practitioners interested in the neglected emerging market of bohemian consumers by offering practical insights on how to benefit from materialism and its impact on the desire for unique bohemian consumer products and bohemian consumption. Particularly, this research offers practical knowledge for hospitality industry, fair trade, raising awareness to ethical bohemian consumption, tobacco industry, art studios, wellness centers and crafts industry. Adding to this, promoting bohemian consumption, using product placements and product integrations in the industry of entertainment to better promote bohemianism. Pricing items while integrating the act of detachment from materialistic cues including fair trade pricing.
The research offers novel insights on bohemian consumers in Egypt, which is a neglected consumption sub-culture of consumers, by presenting bohemian consumers’ consumption behavior patterns and preferences, defining a bohemian person intrinsically and extrinsically, bohemian style description, defining bohemian products in terms of fashion and decoration.