الفهرس 
الفصل الثاني: التفكير الإبداعى:يوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
2023
The problem of the study:
The problem of the study is to identify the impact of creative thinking in developing the process of designing industrial products on the competitive advantage in the food and beverage sector. In other words, the problem of the study can be determined by answering the following questions:
1- What is the level of awareness of the study sample of the concept of creative thinking in the food and beverage sector companies under study?
2- What is the level of awareness of the study sample of the importance of developing the design process of industrial products and achieving Competitive advantage in the food and beverage sector companies under study?
Study hypotheses:
Through the results of previous studies, and the exploratory study conducted by the researcher, and the pursuit of achieving the objectives of the current study, five main hypotheses were identified, on which the current study was based, namely:
The first hypothesis: "There is no significant effect of statistical significance for the dimensions of Creative thinking, represented in: (fluency, flexibility, originality, sensitivity to problems) to develop the process of designing industrial products in the food and beverage sector companies under study.
The second hypothesis: "There is no significant effect with statistical significance for the dimensions of creative thinking, represented in: (fluency, flexibility, originality, sensitivity to problems) on the competitive advantage of the food and beverage sector companies under study." The third hypothesis: "There are no significant statistically significant differences between the study sample’s perceptions of the dimensions of creative thinking, represented in: (fluency, flexibility, originality, sensitivity to problems) in the food and beverage sector companies under study, due to demographic factors, represented in: (type age, experience, and education).
The fourth hypothesis: "There are no statistically significant differences between the perceptions of the study sample to develop the process of designing industrial products in the food and beverage sector companies under study, due to the demographic factors represented in: (gender, age, experience, and education)".
Fifth Hypothesis: "There are no significant statistically significant differences between the study sample’s perceptions of the competitive advantage in the food and beverage sector companies under study, due to the demographic factors represented in: (gender, age, experience, and education)".
Objectives of the study:
The main goal of the study is to identify the impact of creative thinking in developing the process of designing industrial products on the competitive advantage in the food and beverage sector under study. It emerges from this main goal of the subtitle goals:
1- Learn about the level of the vocabulary of the study sample vocabulary of the impact of creative thinking on the development of the process of designing industrial products.
2- Learn about the level of the vocabulary of the study sample vocabulary of the impact of creative thinking on the competitive advantage.
3- Knowing the extent of differences in the perpetrators of the vocabulary of the study sample of the dimensions of creative thinking, which are: (fluency, flexibility, originality, sensitivity to problems) in the food and beverage sector companies under study. Refer to demographic variables (gender, age, experience, and education).
4- Knowing the extent of differences in the perversion of the vocabulary of the study sample of the level of developing the process of designing industrial products in the food and beverage sector companies under study. Refer to demographic variables (gender, age, experience, and education).
5- Knowing the extent of differences in the perversion of the vocabulary of the study sample of the level of achieving the competitive advantage of the food and beverage sector companies at the study. Refer to demographic variables (gender, age, experience, and education).
6- Providing some indications and recommendations that benefit the management of the food and drinks sector companies, in developing the level of the process of designing industrial products and increasing their competitiveness, by activating the role of creative thinking, which results in the development of the process of designing industrial products and achieving the competitive advantage.
Results:
The statistical analysis of the field study data resulted in many results, and the following are the most important findings of the study:
1- The study sample represents all groups specified in the study, and that a large percentage of the study sample’s members range in age from 41 years to 50 years, and the majority of them are males, and that their level of education is from holders of postgraduate diplomas and academic degrees above university, and this indicates that most of the members of the study sample The sample of the study in the private sector companies for the food and beverage industry under study is sufficiently aware of the importance of thinking in general and creative thinking in particular and its impact on the development of the process of designing industrial products and achieving the competitive advantage in the companies under study, due to their educational level and their consequent cultural backgrounds. from the foregoing, it is clear that the characteristics of the study sample are consistent with logic, with the normal distribution, and proportionate to the characteristics of the study population, which makes the sample representative of the study population.
2- The presence of a moral correlation between the dimensions of creative thinking, represented in: (fluency, flexibility, originality, sensitivity to problems) on developing the process of designing industrial products and achieving the competitive advantage of private sector companies for the food and beverage industry under study.
3- The presence of a statistically significant effect between the dimensions of creative thinking, represented in: (fluency, flexibility, originality, sensitivity to problems) on the development of the process of designing industrial products and achieving the competitive advantage of private sector companies for the food and beverage industry under study.
Study Recommendations:
In the light of the results reached through this study, the researcher proposes a set of recommendations, which he believes enhance the interest in the study of creative thinking, and then help in improving the development of the process of designing industrial products and achieving the competitive advantage under study. As follows:
Customer orientation requires private sector companies for the food and beverage industry under study to promote the culture of developing the process of designing industrial products by using the method of creative thinking in order to achieve their competitive advantage, and the rules that support this culture to enable the companies under study to provide products that satisfy the needs and desires consumers and works to satisfy and retain customers.
Establishing a culture of applying creative thinking methods that stimulate positive effective behavior, which contributes to strengthening the company’s position and development and maintains its market share, and reflects a positive and good image of the company in the mind of the customer, and this is through the focus of senior management on adopting creative administrative methods that are consistent with Company culture. As well as through training programs aimed at motivating workers to adhere to creative, positive and effective behavior and its impact on raising the level of performance of the workers themselves, and thus raising the level of performance of industrial operations and the performance of the company as a whole.