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العنوان
Effect of social marketing campaign on primary health care utilization :
الناشر
Nora Nabil Hussein ,
المؤلف
Nora Nabil Hussein
تاريخ النشر
2014
عدد الصفحات
188 P. :
الفهرس
Only 14 pages are availabe for public view

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from 208

Abstract

Introduction: Primary health care (PHC) facilities are widely distributed throughout Egypt but they often seem to operate at suboptimal level. Therefore this study was carried out in a trial to increase the rate of utilization of PHC in rural sector of Sharkia Governorate using a social marketing campaign. Objectives of study: To assess the rate of utilization of PHC in rural sector of Sharkia Governorate, to determine causes of underutilization and to assesss the effect of social marketing campaign on utilization of health services