الفهرس 
تقبل الجمهور المصري للحملات التسويقية والاجتماعية باستخدام المؤثرين واتجاهاتهم نحوها : دراسة مقارنة
قائمة المحتوياتيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Nowadays Many different organizations and institutions have tried to avoid some criticism about the credibility of marketing activities, by trying to attract influencers and employ them in marketing campaigns, taking into account the need to choose the appropriate influencers to promote different products and services, due to the influencers’ ability to influence attitude and behaviors of audience, The main activity of influencers is to influence the people, followers, and other individuals who follow their communication, behavior and offerings, due to which the individual acquires new behavioral patterns or different orientations, whether intended or not.
So that, The problem of the study is crystalized in determining the extent to which the Egyptian public is exposed to marketing campaigns with influencers in the health sector during the Covid-19 crisis, by exploring the motives for their exposure to these campaigns, whether they are (cognitive - emotional - behavioral), while determining the extent of their satisfaction with the role of influencers in those campaigns. campaigns, and their effectiveness in achieving the desired response, as well as explore the methods and tactics of influencers in promoting health issues and products through social networking sites. The study compares the effectiveness of influencers in commercial marketing campaigns and their effectiveness in social marketing campaigns by applying them to the health field. The content of the study was a deliberate sample consisting of the pages of two organizations in the health sector, namely: the official page of the Egyptian Ministry of Health on Facebook, and the official page of Dettol detergents company, with 214 ads for health awareness campaigns for the Egyptian Ministry of Health and Population, and 27 ads of awareness campaigns The field study community is represented by the audience of the applied organizations, where the study uses an available sample of 400 respondents from The Egyptian audience concerned with the influencer campaigns presented in the pages of the study sample on the social networking site “Facebook” from the age of 18 years and over.