الفهرس 
المقدمةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The main objective of the study is ”To know the role of television in spreading investment culture among Egyptian audiences and its relationship to the level of confidence in investing in government enterprises.” Recognize public exposure rates to television and monitor viewers’ motivation to follow economic television programmes, Detection of the cognitive, emotional and behavioral effects of researchers’ exposure to economic television programmes Sample study knowledge of non-media sources of communication on which the public relies for information on economic issues and projects, Disclosure of the degree of confidence and levelof credibility of the economic television programmes sample study among the target audience, and monitoring the level of confidence of researchers in investment and government projects. Theoretical framework of the study:Theory of media dependence:Through media dependence theory, the public’s motivation and causes of exposure to economic programmes are monitored, the cognitive, behavioral and conscientious effects of exposure to television economic programmes are revealed and the theoretical part of this study is clarified, and the variables and assumptions of the current study are formulated, designed, distributed to obtain, analyze and interpret the results, develop recommendations and write the compendium of this study.Type of study: This study is a descriptive study designed to describe events, persons, beliefs,attitudes, values and goals, as well as different patterns of behaviour. In media studies, descriptive studies are used for the purposes of the abstract and comparative description of individuals and groups and describe trends, motivations and needs, media uses, preference and attention, as well as the description of media systems and organizations, facts and events, and then the description and interpretation of the interrelationships between these elements and each other in the framework of a test hypothetical relationship in line with this study, which seeks to describe the role of television in disseminating investment culture among Egyptian 3audiences and its relationship to the level of confidence in investing in governmentprojects Study curriculum:The study is based on the media survey curriculum Field Study Community The researcher selected a deliberate sample of the audience exposed to the economic programmes broadcast in Egypt. Field study sample: The researcher used the deliberate sample of television viewers and his economic programs, broadcast on state television, and several vocabulary were selected in a random cluster manner, and will be applied to a sample of 450 searchers.The study found: 1. The results indicate that researchers rely on new media such as websites and social networks to follow up economic issues and development economic projects 2. The results indicated the diversity of the drivers of economic programmes’ exposure as part of their treatment of government projects and their positives as they keep pace with the first event, and the need for economic information and knowledge of commodity prices Because it presents the right information, professional and objective, it helps to remember and retrieve the event better and satisfy curious about the feasibility of government projects and because it continuously updates its content. and to strengthen my confidence in Egyptian government projects, their credibility and the way they tell events 3. The results confirmed that the most prominent economic programmes through which you follow the news and television economic programs were the economic news bulletins on the Egyptian primary channel, the ON-E market and business programme, the economy and people program on Egyptian television 4. The results confirmed that the level of researchers’ confidence in Egyptian economic projects was medium. 45. The results indicated the diversity of radical solutions to the development of economic programmes for national economic projects as they help to develop the culture of economic television providers and hosting specialists in each economic project dealt with, and providing detailed economic reports on each project and publishing up-to-date economic reports, filming economic sites, promoting economic awareness through television economic programs, and developing studio capabilities for economic programs.