الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص Entrepreneurship in general and entrepreneurial marketing in particular contribute to providing many solutions to organizations. Entrepreneurial marketing is one of the modern marketing mechanisms that help business organizations achieve their goals by focusing on innovation and creativity as a mechanism and strategic direction. This helps the organization transform ideas into innovative products that meet the needs of and the desires of customers, which organizations must realize are promising opportunities in the market that must be invested in a way that achieves their goals (Al-Hadrawy et al., 2019; Hadiyati & Hendrasto, 2021 |