الفهرس 
خطة البحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Research topic: the study of the visual metaphor and its semantic dimension, and its effect on the aesthetic values of the elements of the design,The research is divided into sections through the theoretical and practical sides, as follow :
Chapter one: the verbal metaphor in the advertising poster design.
Chapter Two: The visual metaphor and its role in advertising design.
Chapter Three: The semiotic dimension of metaphorical methods in advertising poster design.
Chapter four: The effect of visual culture on understanding the visual metaphor in the advertising poster design .
Chapter Five: The role of the visual metaphor in affecting the recipient’s perception.
Chapter Six: Persuasive Methods for the Visual Metaphor used in Advertising Design
Chapter seven: represents the descriptive analytical study of examples of advertising posters with a metaphorical dimension in (the ad sentence, shape, composition, idea, color(
Chapter eight : (The applied study) it represent an applied and experimental study.