الفهرس 
الفصل الأول: مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 255 |  |  |
| | | from | 255 | | |
المستخلص
The main objective of this study is to determine the nature of the effect of fire storms via social media on consumer attitudes to switching their purchasing intentions from the viewpoint of the research community, and the data obtained through the survey that was conducted on a representative sample of food consumers (volume The sample is 384 items), and the volume of questionnaires that were answered during the specified period amounted to 374 forms. The results of the study indicate that the first hypothesis is partially accepted with regard to the effect of (the strength of information sharing in the news, the number of participants in the news) on the switching of intentions. The results of the study also found that the second hypothesis was fully accepted with regard to the impact of firestorms social media on consumer attitude, The results of the study also showed that the third hypothesis was fully accepted with regard to the effect of consumer attitude on the switching of intentions purchasing, The results of the study also found that consumer attitude affect the relationship between firestorms via social media and switching of intentions.