الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
In this research, the researcher dealt with determining the nature of the relationship between digital transformation and customer engagement, by applying it to Banque Misr clients in Dakahlia Governorate. The main objective of this research is to measure the relationship between digital transformation and the customer’s connection with the application on the branches of Banque Misr in Dakahlia Governorate, and also to measure the degree of difference in customer opinions according to demographic variables. A proposed research model was designed to be used as a guide to test the relationship between the research variables. The survey list prepared for this was also designed, and it was directed to the clients of Banque Misr in Dakahlia Governorate through a personal interview, and to analyze the primary data for the research, the SPSS statistical program was used to enter the primary data. The size of the selected sample amounted to 384 individuals, while the number of correct forms entered into the program amounted to 365, with a response rate estimated at about 95.05% of the total sample size. The results of the statistical analysis showed that there is a significant positive correlation between digital transformation and customer engagement. The results of the research also showed the existence of a statistically significant impact of digital transformation and customer engagement. The results of the research concluded that there was a significant difference in the opinions of the clients of Banque Misr in Dakahlia Governorate, according to the difference in demographic data.