الفهرس 
LITERATURE REVIEWOnly 14 pages are availabe for public view
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Abstract
Total Quality Management (TQM) briefly means customer satisfaction and a
management philosophy. which works only to make the internal and external customers
satisfied. TQM is seen as the only way to achieve success and perfect product in many
countries. As quality became to be a sever competition between developed countries like
USA, Japan, China, Korea ... etc., people try to make more qualified products and TQM
is seen as the way to achieve perfect product.
Total quality management (TQM) is client-focused, strategic and systematic approach to
the continuous improvement of performance. It is an approach of managing of
effectiveness and competitiveness. TQM is (total) because it involves every one and
each organization activity at all levels in the organization.
Quality management process is a total corporate focus on meeting and often exceeding customers,
expectations and significantly reducing costs resening from poor quality by
shaping a new management system and corporate culture.
The Egyptian construction industry and real-estate firms is facing high competition in
local and international markets in construction and real-estate. Additionally, with the
increase of the customer’s requirements and the lack of using the human resources
investment, with this competition. firms starting to consider new strategies to gain a
competitive advantage in the construction market to secure areas of able growing market
share, quality products. cost control and new management concepts are essential.
To understand the key characteristics of the Egyptian construction industry managerial
potentials and real-estate investments, especially those related to TQM, a field survey
has been conducted. The survey main objectives·were:
1-To assesses top management activities pertaining to TQM.
2-To point out successful TQM policies exercised by Egyptian construction
managers.
3- To enumerate and choose suitable TQM policies, methods and tools to be
adopted and accepted efficiently in the Egyptian construction environment
and real-estate environment under local constraints.
4- To adapt the suitable TQM policies, methods and tools to the local Egyptian
construction and real-estate environment and constraints.
The survey results however are cognate to the Egyptian construction industry and realestate
firms which can be generalized in all construction tasks as well as in other developing countries.
In addition to the suggested recommendations and highlights, this thesis introduces a
methodology for assessing the possibility of using TQM principles, policies, methods
and tools in developing construction industry and real-estate investments.