الفهرس يوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
An ir transport has been a very vital element for the growth of international tourism. Without air travel, the mass tourism phenomenon would never have reached this level of progress and maturity. A survey of international arrivals on a group of 20 major countries indicated that over 70% of tourists arrive by air. Air transport provided tourists with the opportunity to travel in supreme conditions of comfort, security, and with a great reduction in time and fares, especially on medium and long- haul sectors. These conditions assisted tour operators and travel agencies to organize a variety of inclusive tours with a multitude of services and classes. In the 21st century, it’s estimated that the service sector will be the driving force of world economic development; industries like telecommunications, information technology, air transport and tourism will be the leading powers of modern economy. For tourism and air transport to develop on parallel courses, government policies should aim to increase the net contribution, the added value of air travel to tourism.
But it’s important to note that a number of significant changes are taking place in the environment of world travel. Among the foremost are the spread of deregulation, privatization and the increase of strategic alliances.
Because air carriers are now operating in a very competitive environment, marketing is increasingly becoming extremely important for the survival of any airline. This increased competition is driving airlines towards adopting a strategic approach in planning their marketing activities.