الفهرس 
مقدمة البحث
دراسة السوق عند تصدير المنتجات الجديدةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This research introduces a proposed marketing approach to develop the Egyptian Products for export purposes. It includes the aspects formulating this approach, and when applied it will enhance the exporting capabilities of firms - according to the verified results. Therefore, the research is divided into four chapters as follows: Chapter 1 : Introduction This chapter includes a review of previous studies, the empirical study, the research problem, its importance, aims, presuppositions, in addition to its method and structure. Chapter 2 : The chapter presents an analytical study of products development success factors, and a study of export markets. This section deals with the factors affecting the success of the products development process, in addition to studying the markets where new products will be exported to, and also the market orientations. Chapter 3 : Modern Approaches for New Products Development In this chapter, the researcher dealt with the different approaches that can be used to develop products, such as : the comprehensive examination / investigation approach, the reengineering of creative processes, the usage of the expert system, in addition to other creative approaches of the work team. Finally, she proposed the integrated marketing approach. Chapter 4 : the field aspect of the proposed marketing approach This chapter presents the statistical methods used in this research, such as : the T-Test, Fredman Test, Correlative Analysis, Logistic Decline Analysis, and the Multi-decline Analysis. Furthermore, the chapter includes the application of these methods on the actual data collected particularly for the research purposes. The research also presents a brief presentation of the most important concluded results and recommendations.