الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aimed to determine The relationship between humorous advertising and the Brand’s Position , and in light of a review of previous studies, a conceptual framework was extracted for the dimensions of this study that included two basic variables, which are the independent variable, which is Humorous Advertising ( Affiliative humor, self- Enhancing humor, self- Defeating humor, aggressive humor ) and the dependent variable is Brand’s Position (Brand Identity, Brand image, Brand awareness, Brand connections, Brand personality ). In collecting the primary data for this study, reliance was placed on the use of A systematic random sample drawn online (384) individuals Customers of Egyptian Mobile Telecommunications Companies. The researcher also used a set of secondary data, obtained from books, articles, periodicals, and scientific dissertations, The data was analyzed using the Pearson correlation matrix, and it was proven that there was a positive direct significant correlation between the humorous advertising dimensions combined (Affiliative humor, self-Enhancing humor, self- Defeating humor, aggressive humor), on the dimensions of the Brand’s Position ( Brand Identity, Brand image, Brand awareness, Brand connections, Brand personality ). the study also presented a set of recommendations
that shed light on the importance of Humorous Advertising.