الفهرس | Only 14 pages are availabe for public view |
Abstract During the last decade, the Egyptian hotels have witnessed and experienced dramatic increase in unfair behavior including customer complaints fabrication during their stays or illegitimate claims following their stays seeking for financial compensation which negatively influenced the financial status of those hotels. This study aims to find a solution and limit the emerged customer unfair behavior. Loyalty and rules and regulation have been tested as moderators between the recession the unfair behavior. The data was collected through questionnaire forms and semi structured interviews in Sharm El Sheikh, South Sinai, Egypt. The study revealed that the hotels suffered from the recession and consequently from the customer unfair behavior. The loyalty alone was not able to moderate the relationship between the recession and unfair behavior. Meanwhile, enforcing the hotel rules and regulations, can moderate that relationship. |