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العنوان
Examining the effect of ecotourism experience on tourist satisfaction through the mediating effect of experiential value /
المؤلف
Elayouty, Amira Magdy Ali.
هيئة الاعداد
باحث / اميرة مجدى على العيوطى
مشرف / امنية مختار ياقوت
مشرف / علاء الدين حسن الغرباوى
مناقش / محمد فريد الصحن
الموضوع
Brand Experience. Experiential Marketing. Experiential Value. Customer Satisfaction.
تاريخ النشر
2023.
عدد الصفحات
82 ,p viii. :
اللغة
الإنجليزية
الدرجة
ماجستير
التخصص
الأعمال والإدارة والمحاسبة (المتنوعة)
الناشر
تاريخ الإجازة
30/11/2023
مكان الإجازة
جامعة الاسكندريه - كلية الاعمال - ادارة الاعمال
الفهرس
Only 14 pages are availabe for public view

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Abstract

Recently, people’s interest in spending holidays in destinations that preserve the environment has increased. As there is high competition between the various ecotourism destinations in the world, it is necessary for those in charge for tourism in Egypt to identify the experiences and values that help attract tourists to ensure their satisfaction in Egypt. Therefore, this study aims to examine the effect of ecotourism experience on tourist satisfaction, using experiential value as a mediator. Moreover, it examines which of experiential value dimensions (functional value, emotional value, social value, and ethical value) has greater effect on tourist satisfaction in ecotourism destinations in Egypt. This study was applied to German tourists who visited ecotourism destinations in Egypt such as Marsa Alam, Taba, Nuweiba and Safaga. Data was collected through an electronic survey that was designed on Google Form. The sample type was unrestricted and self-selected, and it was one of nonprobability sample methods collected from the internet. The questionnaire was distributed via Facebook groups in which Germans discuss tourism in Egypt. Responses were collected from 244 respondents, and the number of valid responses was 212 respondents. The study concluded that there was a positive effect of ecotourism experience on tourist satisfaction. In addition, the relationship between ecotourism experience, experiential value, and tourist satisfaction were positive. As for the experiential value dimensions, functional value and emotional value had a positive effect on tourist satisfaction. However, social value and the ethical value did not affect tourist satisfaction. The results also revealed that experiential value was a partial mediator of the relationship between ecotourism experience and tourist satisfaction. According to the results, some suggestions and recommendations were proposed for tourism companies and decision-makers to understand the ecotourism experience of tourists.