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العنوان
اتجاهات الجمهور الإماراتي نحو دور موقع انستجرام في مواجهة الأزمات الصحية :
المؤلف
الشحي، يوسف علي احمد الغليلي.
هيئة الاعداد
مشرف / يوسف علي احمد الغليلي الشحي
مشرف / مروي السعيد السيد
مناقش / سامي السعيد احمد النجار
مناقش / محمد حسني حسين محروس
الموضوع
الازمات الصحية.
تاريخ النشر
2023.
عدد الصفحات
250 ص. :
اللغة
العربية
الدرجة
ماجستير
التخصص
العلوم الاجتماعية
تاريخ الإجازة
1/1/2023
مكان الإجازة
جامعة المنصورة - كلية الآداب - قسم الاعلام.
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 250

from 250

المستخلص

The importance of Instagram in highlighting the goals of crisis health awareness is simple and easy through the use of photos, explosives and videos, hence the problem of the study in knowing the trends of the UAE public towards the role of Instagram in the face of health crises.Objectives of the study:The study aims to identify the trends of the UAE public towards the role of Instagram in the face of health crises and to know the rate of exposure of the UAE public to Instagram, and to monitor the level of reliance of the UAE public on Instagram during health crises and monitoring the use of Instagram by the Emirati public during health crises, and identifying the motives for Emirati public use of Instagram during health crises and to reveal the cognitive, behavioural and emotional effects of the Emirati public’s use of Instagram during health crises, Knowledge of strategies used in light of the theory of seeking information about health crises and clarify the trends of the Emirati public towards Instagram’s effectiveness in solving health crises.Theoretical framework of the study:The researcher relied on the theory of seeking information and the theory of relying on the media Society and Sample Study The field study community was represented in the Emirati male and female audience in the UAE, which uses Instagram heavily. The study was applied to a deliberate sample of 400 individuals from the UAE audience and Instagram followers. The researcher relied on a questionnaire to collect data.The study showed the following results:1.The results showed the high follow-up of researchers to Instagram as a social media site, in general, and its importance in the field of health in particular and knowledge of good health information to solve those crises 2.. The results confirmed the high rate of use of Instagram by researchers due to its interactive communication features that allow posting images and talking to others at any time or anywhere Instagram shows user account content in a brief format that can be reviewed by scrolling down, This social media platform can be used through a mobile app or a web site.3.The results showed that the rate at which researchers use Instagram is average according to the day, given that they are busy in their daily work, it is used from one to 3 hours, and it is considered a high rate from the researcher’s point of view.4.The findings confirmed the validity of the assumption that there is a statistically significant correlation between the level of researchers’ use of Instagram to follow up on health crises and its interactions with those health crises.5.The findings noted the validity of the assumption that there is a statistically significant correlation between the motives for researchers to seek information about the health crises they address on Instagram and the behavior that researchers followed in pursuing those crises.6.The assumption that there is a statistically significant correlation between researchers’ interactions with health crises and their health behaviour has been established.7.The findings illustrated the validity of the assumption that there is a statistically significant correlation between the forms of researchers’ interaction with health crises on Instagram and their level of cognitive utilization resulting from follow-up to Instagram during health crises.