الفهرس 
الاطار العام للبحثيوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 135 |  |  |
| | | from | 135 | | |
المستخلص
This research aimed to demonstrate the role of the distribution mix in achieving competitive advantage in the context of digital transformation, through an applied study on companies operating in the industrial zone of the city of Ghamasa. The research community consisted of 5000 individuals, and a random sample of 357 individuals was taken. The researcher used a survey questionnaire to collect data on the research variables, which represent the distribution mix variables (independent variable) and competitive advantage in the context of digital transformation (dependent variable). The researcher used Cronbach’s alpha coefficient to calculate reliability and stability, and both Pearson correlation coefficient and stepwise multiple regression analysis to test the research hypotheses. The researcher arrived at several conclusions, including the existence of a significant relationship between the dimensions of the distribution mix and competitive advantage in the context of digital transformation at a significant level of (0.05), and the significant effect of each dimension of the distribution mix on competitive advantage in the context of digital transformation at a significant level of (0.05).