الفهرس 
الفصل الاول مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Social networking sites are one of the modern forms of online advertising, and these sites have become more popular with their high rates of use and increased demand for them. When mail was the dream of many to directly reach the target audience, fate was planning a powerful and more effective way that soon penetrated to bring distances closer and your progress and present your products to hundreds of millions around the world in moments as Internet marketing remains an integral part of the marketing efforts of most companies (Abdul Hamid, 2018 ). The world is witnessing many rapid changes in the field of communications, information technology and marketing through social networking programs, which has made the world a global village in which information is transmitted to all parts of the globe in fractions of a second. There is no doubt that these changes have a direct impact on consumers and their attitudes towards products and services. provided by promoters through social networking sites and programs, which prompted many researchers to focus on the role of social networking programs on consumer behavior and the factors that promote social and electronic marketing (Amin, 2009). None of the previous studies linked the effect of video ads on social sites on purchasing behavior with all its variables for the women’s personal care tools sector. Therefore, the study was distinguished in that it dealt with the study of the indirect impact of video ads on social sites through the variables of the study, which are represented in (emotional and mental temptations - audio and visual effects - the mental image of the product) and their impact on the purchasing behavior of women. The study dealt with social websites as a marketing channel to clarify their promotional ability, and also dealt with the impact of video advertisements on websites on the consumer in particular, and the extent of their approval, acceptance and adoption of these websites in shopping.