Search In this Thesis
   Search In this Thesis  
العنوان
Effects of data collection methods on participant responses in television research studies :
الناشر
Amira Abdelmoniem Abdelfattah Abdelsamad ,
المؤلف
Amira Abdelmoniem Abdelfattah Abdelsamad
تاريخ النشر
2016
عدد الصفحات
167 Leaves :
الفهرس
Only 14 pages are availabe for public view

from 181

from 181

Abstract

Asking questions off respondents is one of the main data collection methods in social science and its associated applied fields. The oldest survey methods are the face-to-face interview and the mail questionnaire. After 1970, telephone interviews have become increasingly popular. One of the most important questions for survey researchers is whether the data collected by one method differ from the data collected by another. This study compares four major modes of survey research: face-to-face interviews, telephone interviews, Self- administered paper and pencil questionnaires and online questionnaires. After a theoretical discussion why mode effects may occur, the researcher presents a comprehensive overview of the research literature. This is followed by the results of a mode comparison. The combination of an incisive analysis of issues in survey methodology with sophisticated data analysis techniques gives this study a broad scope. It will be of interest to both social science methodologists and people who work in theoretical or applied social research