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العنوان
The relationship between logistics performance and
customer loyalty :
المؤلف
Tarek Mohamed Ismail Ahmed,
هيئة الاعداد
باحث / Tarek Mohamed Ismail Ahmed
مشرف / Amira Fouad Ahmad Mahran
مناقش / Abd El Aziz Mohamed
مناقش / Amira Fouad Ahmad Mahran
الموضوع
Business Administration
تاريخ النشر
2022.
عدد الصفحات
238 p. :
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
الأعمال والإدارة والمحاسبة (المتنوعة)
تاريخ الإجازة
1/1/2022
مكان الإجازة
جامعة القاهرة - كلية التجارة - Business Administration
الفهرس
Only 14 pages are availabe for public view

from 274

from 274

Abstract

This study examines the relationship between logistics performance and customer
loyalty of third-party logistics providers (3PLs) from their manufacturing customers’
perspective. It proposes a model which examines the relationship between the logistics
performance index (LPI) and both customer satisfaction and customer loyalty from one
side and also the relationship between organizational logistics performance (OLP) and
both customer satisfaction and customer loyalty from the other side.
A single cross-sectional descriptive form of research was employed. A questionnaire was
used to collect data from 200 manufacturing companies. Confirmatory factor analysis
(CFA) was used to test the validity of scales, and structural equation modelling (SEM) was
used to test the research hypotheses.
The study results support that both the logistics performance index (LPI) and the
organizational logistics performance index (OLP) have a positive impact on both customer
satisfaction and customer loyalty.
The study results will also help third-party logistics providers (3PLs) measure their
logistics performance from their manufacturing customers’ perspective.
It will provide insights into the way in which third-party logistics providers (3PLs) can
retain their customers in general and manufacturing customers in particular