الفهرس 
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Abstract
This study aims to assess the impact of motivators of spreading food and beverage rumors on customers’ purchasing decisions and loyalty of fast-food restaurants’ brand names. A quantitative approach was adopted in this study. A web-based questionnaire for a sample of customers by using stratified random sample (700 participants) of fast-food restaurant’s brand names (326 restaurants) in Greater Cairo. This study provided valuable recommendations to enhance purchase decisions and loyalty for customers of these restaurants. The results revealed that the motivators of food and beverage rumors as anxiety management, information sharing, relationship management and self enhancement have a positive statistically significant influence on customers’ purchasing decisions and loyalty of fast-food restaurants’ brand names.