الفهرس 
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Abstract
Sharing economy is an emerging technological-social-economic phenomenon based on the process of sharing products or services through online platforms. Peer-to-peer accommodation is one of sharing economy activities which allow customers to stay in individuals` homes for a unique experience. The purpose of the research is to study the concept of sharing economy in the context of peer-to-peer accommodation in Egypt through Airbnb platform and to determine the motivating factors which enhance customers to choose this service. Airbnb is trusted community platform for individuals to list their properties for short rental and others to book peer-to-peer accommodation around the whole world. This research has applied a descriptive quantitative approach to operationalize the conceptual model by deriving the measurement items from literature. A multiple-frame non-random sampling approach was deemed necessary. An online survey was distributed via Qualtrics using anonymous link for a questionnaire to capture responses from Airbnb` s adult users resulting of 353 complete responses. The results have determined the motivating factors of participating in peer-to-peer accommodation which are divided into six factors; economic benefits, home benefits, social benefits, local authenticity, novelty, and sharing economy ethos. However, it proved that economic benefits is the most effective motivating factor which enhances customers to choose peer-to-peer accommodation, and social benefit is the lest motivating factor which enhances customers to choose peer-to-peer accommodation. Moreover, customers` attitude is significantly related to behavioral intentions and perceived value is a mediator between motivating factors and customers` attitude towards peer-to-peer accommodation. In the same time, customers` attitude is proved to be a mediator between motivating factors and behavioral intentions. This research provides implications for peer-to-peer accommodation providers and recommendations for hotel marketers to retrieve their competition strategies.