الفهرس 
introduction to the studyOnly 14 pages are availabe for public view
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Abstract
This study “Assessing the Uses of the Latest Electronic Marketing Elements in the Egyptian Tourism Authority‟s Campaigns Using Different KPIs and Metrics” consists of five main chapters. The first chapter concerns a general introduction to the study, its problem, aims, importance, hypotheses, limitations, and finally the methodology used. In chapter two, the study demonstrates the different branches of electronic marketing, which are search engine marketing, search engine optimization, social media marketing and online reputation management, and their latest updates. In chapter three, the study discusses the key performance indicators, their definitions, types, and characteristics, and then the study displays the different types of key performance indicators for electronic marketing‟s branches. Subsequently, the study suggests a new touristic-based model of performance management and measurement, using different key performance indicators and metrics. Then, the study assesses, in chapter four, the Egyptian Tourism Authority (ETA) and the e-marketing campaigns within it, compared with the latest updates in the field, using the suggested model from the previous chapter. Finally, in chapter five, the study introduces its general recommendations to the ETA, in addition to offering recommendations for each branch of its e-marketing campaign.