الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص The study aimed to identify the role of communication activities on social media sites in shaping public trends towards sustainable development issues in Egypt 2030, using the survey method, and relied on a content analysis tool (official page of the Ministry of Planning and Economic Development - official page of the Information and Decision Support Center) Facebook, and applied a questionnaire to a random sample of 400 singles from the general public, based on the theories of functional building, excellence, and reached a number of results, most notably: Economic development issues of sustainable development, followed by the environment, education and training, are on the study pages, and their reliance on the media strategy in content presentation, followed by the stimulus strategy, which targeted the general public in the first place, with the aim of ””highlighting what is being achieved to the public”” and then ””spreading new services and projects””, followed by ””satisfying the need for knowledge””. The study revealed that ””education issues”” were at the forefront of sustainable development issues that the study sample was interested in, followed by ””health issues””, then ””culture””, and ””poverty reduction””, and that the respondents felt that sustainable development issues ””are necessary for a better future for contemporary and future generations””, ””working to promote and progress developing countries in all areas””, and ””contribute to increased political, economic and social stability””, as well as seeing the integration of communication activities aimed at presenting development issues Sustainable marketing of its projects on social media sites, that its ””objectives are clear and specific””, and ””use a variety of forms in the presentation of the media message. |