الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aims to identify the communicative role of the Egyptian popular diplomacy in Africa, which is represented in the activities of the African Society and its efforts towards Africa since the beginning of its inception to be the popular arm of the Egyptian state to help Africans until now. This study is a descriptive study and relied on the media survey method, both analytical and field. The analytical study community was represented in the analysis of the two pages of the African Society on Facebook, which were as follows : African Association page : African Women’s Club page : These pages were chosen against the background of conducting an exploratory study conducted by the researcher. The field study community was represented by an in-depth interview with officials of the African Association and some of those interested in African affairs. During the period in which Egypt presided over the presidency of the African Union, this was represented in monitoring the role and efforts of the African Association and the African Women’s Club for Egypt in Africa. from (3/9/2019) to (29/2/2020). Study data collection tools : Content analysis tool, and in-depth interview. The most important results of the study were as follows : First : The results of the analytical study : The results showed the extent of interest in the African public and the exchange of cultures with it through the programs presented, which have a positive impact on everyone, opening channels of popular and positive dialogue that affect African public opinion and influence official decisions. One of the most important technical templates used in the pages the subject of the study _ reports, which came in the first order, due to its ease and simplification in providing information and covering many issues and taking into account the accuracy and mentioning the information in a concise manner without prolonging and presenting it in a good and useful way. The results of the analytical study showed the importance of the presence of multimedia in the content of the materials published in the pages - the subject of the study - where the text and image together came in the first place with a percentage of (84.79%).