الفهرس 
The importance and determinations of entrepreneurship success.Only 14 pages are availabe for public view
 |  | from | 191 |  |  |
| | | from | 191 | | |
Abstract
This research aimed to support success of entrepreneurship in information technology
companies” through identifying the role of internal marketing and human resources
management practices that affect entrepreneurial marketing strategies in information
technology companies and knowing how entrepreneurs should use them, determining
entrepreneurial marketing strategies that support entrepreneurship success in information
technology companies and knowing how entrepreneurs should use them, identifying
human resources management practices that affect entrepreneurship success in
information technology companies through entrepreneurial marketing strategies as
mediator variable, exploring entrepreneurship obstacles that entrepreneurs face and how
should they deal with them. reached that human resources management practices have a
significant positive impact on entrepreneurial marketing strategies, entrepreneurial
marketing strategies have a significant positive impact on entrepreneurship success, and
there is a positive significant impact from human resources management practices
(strategic planning, recruitment & selection, training and development) on using
entrepreneurial marketing strategies (blue ocean, competitive price and online marketing
strategies) to achieve entrepreneurship success dimensions (innovativeness, risk taking,
proactiveness)