![]() | Only 14 pages are availabe for public view |
Abstract advertising so important for both of industry and service, but in the recent period turned a lot of facilities for the use of the means of propaganda innovative and become cost compared replies to increase sales few and then must resort and return to the ways of advertising direct and re-study and evaluate and measure its feedback to the hotel establishments (five star hotels). objectives of the study: . Clarify that the importance of advertising to a five star hotels at the low seasons and use it as a tool to sales promotion according to its feedback at the same period thus determine that it was more appropriate than during the study for other facilities such as publicity and its revenue for the long run and measure the profitability for the facilities of various advertising. Measures: two questionier form were designed to measure and analyze the occupancy rate and profitability before using the advertising to promote the hotel and after the use of advertisement which will be described phenomenon then do analyze it, and then interpreted on the basis of the data collected and comparing results before advertising and after advertising Key words: advertising , effective tools. |