الفهرس 
الفصل الأوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Objective: The main objective of this study is to know the impact of the advertising message of the awareness campaigns on Coronavirus (Covid-19) on changing the health behavior of the Egyptian citizen by applying it to the advertising campaigns of TV channels in Egypt. Research Methodology: It was based on the data obtained through an electronic survey list that was conducted on a sample of viewers of television awareness advertisements, and the sample size was 379 individuals from viewers of television awareness advertisements. in Social Sciences (SPSSV.26) Methodology: We depended on the data that were collected via the electronic list of inquiry that has been applied toWatching TV Awareness Advertisements . The sample is 378 entries from Watching TV Awareness Advertisements . To analyze the data, a set of semantic and qualitative analysis techniques was applied by using the set of statistical programs in sociology (SPSS V.26). Findings: The results indicated that there is a direct statistically significant relationship between the main variables and each other, represented in the dimensions of the advertising message for the awareness campaigns on Coronavirus (Covid-19) and the dimensions of changing the health behavior of the Egyptian citizen. (Covid-19) represented in (celebrity use, campaign slogan, pictures and drawings, emotional solicitation, mental solicitation, fear solicitation) on the dimensions of changing the health behavior of the Egyptian citizen represented in (perception, influence, response)The results also found that there were significant differences between the awareness of television awareness viewers about the dimensions of the advertising message for the awareness campaigns against the Corona virus (Covid-19) and the dimensions of changing the health behavior of the Egyptian citizen according to age, and the absence of moral differences between the perception of television awareness viewers about the dimensions of the message dimensions. Advertisement for awareness campaigns on the Corona virus (Covid-19) and the dimensions of changing the health behavior of the Egyptian citizen according to the educational qualification and social status, gender.