الفهرس | Only 14 pages are availabe for public view |
Abstract The popularity and increase use of streaming television smartphone applications such as Netflix, Amazon Video, Shahid, and etc. have contributed to a specific mode of television viewing called “Binge- Watching”. Binge-watching is defined as “the act of consuming two or more episodes of the same television show in one sitting” As there is an increase in the number of individuals that watch back-to-back episodes in a single sitting there has been recent popularity in this research topic. Thus, this study aimed at identifying and understanding the role of binge-watching in smartphone television applications that are available to the Egyptian youth. The study employed two main theories; Third Person effect and Diffusion of Innovation theory. The study is based on descriptive research, where quantitative and qualitative methods were used. The researcher conducted first a qualitative content analysis of television smartphone applications available in the Egyptian market to Egyptian Youth (n=9). Then, Survey method was used, where an online questionnaire was distributed among 400 respondents to measure their binge-watching behavior, and their use of smartphone television applications (n=400). Findings showed a third person effect in respondents’ binge-watching behavior and a positive correlation between the characteristics of an innovation and binge-watching on television smartphone applications. |