الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study sought to identify the importance of youth using influencer pages on social media, and the youth’s attitudes towards them, as well as identifying the types of influencer pages through social media sites that work to attract and motivate young people to be exposed to them, and the motives for exposure to them, and the most important pages to which insults are attracted to the study sample And also to examine the various contents transmitted by these pages in addition to forming a comprehensive vision about the users’ trends, whether negatively to avoid them or positively, to support and disclose them. This study belongs to the descriptive studies that used the media survey approach in both descriptive and analytical parts using qualitative tools, quantitative tools using content analysis and questionnaire form, as this study was conducted on a sample of the most prominent influencer pages in terms of content, number of followers, interactions and targeted content, as for the study The field: A deliberate 400 sample of young people who follow social media was selected. The most important objectives of the study were as follows: 1- Learn about the importance of youth using influencer pages on social networking sites. 2-Identifying youth trends towards influencer pages on social media. 3-Learn about the types of influencer pages on social media that work to attract and motivate young people to be exposed to them. 4-Identify the motives of exposure to the pages of influencers on social networking sites. 5-Disclosing the most important pages to which insults are attracted to the study sample. 6-Standing on the various contents transmitted by these pages. 7- Forming a comprehensive vision about users ’trends, whether negatively to avoid them or positively, to support and disclose them. The study was divided into four chapters in addition to an introduction to the study, where the first chapter dealt with the methodological framework of the study, a review of the study problem, its objectives and its questions, as well as a presentation of the most important previous studies that are directly and indirectly related to the subject of the study, as well as the theory of media frameworks, and the theory of the public sphere, and the second chapter It dealt with the social media influencers’ pages and youth attitudes towards them, while the third chapter dealt with the results of the analytical study, while the fourth chapter dealt with presenting the results of the analytical study, the conclusion of the study, the most important recommendations, references and the study appendix. Among the most important findings of the study: The results of the study indicated the way of presenting the topics used in the influencers’ pages, where the data indicate that the presentation of the pictures came in the first order, in the second order a dialogue with a character and in the third order the presentation of important information. - The results of the study indicated the issues raised on the pages, where the data indicate that social came in first, health, second, promotional, third economic, and fourth economic. - The results of the study indicated the order of the influential pages that the respondents are exposed to. In the first order, Karim Ismail, in the second order, Ahmed Muhammad al-Ghandour, known as ”Al-Duhah”, in the third order, Iman Al-Imam, the presenter of the ”Al-Esptalia” program, and in the fourth order, Hussam Heikal. - The results of the study indicated the motives that encourage the respondents to follow the pages of influencers on social networking sites. In the first order, they are known for their credibility in presenting and presenting the contents, and in the second order they are distinguished by the combination of sound, image, video and text. Finally, the following recommendations and proposals were reached: 1.Establishing a monitoring body to ensure the correctness of the content provided by these celebrities, to ensure that it is free from any ethical violations, and to ensure their commitment to sound professional practices. This regulatory body shall have the right to fully object to the content, cancel it, broadcast it, and impose penalties upon proving violations. 2.The content presented on the influential pages on social networking sites must be honest and free from repetition under the name of the trend. 3. Increasing objectivity, impartiality and interest in issues that concern public opinion. 4.That it relies on scientific research and reliable research and not only personal opinions or life experiences.