الفهرس 
الغلافيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
/ Summary of the research in English:
The thesis was divided into six chapters that included theoretical, analytical and applied study related to the research topic, as follows:
Chapter 1: Digital Advertising Design Philosophy and Its Elements:
The chapter dealt with the concept of digital advertising, its variants and media, whether it is according to online communication, interaction or movement, as well as the elements of digital advertising design and its singularity, both design and technology, and the quality of the design of digital advertising in terms of considerations regarding the quality of design in digital advertising and the quality of the design foundations.
Chapter Two: Mental Image in Digital Advertising Design:
The chapter dealt with the role of the mind in generating sensory inputs in terms of the concept of the mind, its method of work, the stages of thinking, the concept of perception, its types and its relationship to the senses and its importance, as well as what the mental image is in terms of its concept, components, types, stages of formation, dimensions, strategies of building and rebuilding it, and the relationship of the mental image with digital advertising and its integration with it.
Chapter Three: Emotion Engineering and Its Relation to Emotional Design in Digital Advertising:
This chapter deals with the concept of kansai and the philosophy of emotion engineering, its use in general, and its use in digital advertising in particular and its levels, as well as the concept of emotion and its various aspects, components of emotion, their classifications, and the anthropomorphic that explain emotion, as well as emotional design and methods of perception in digital advertising, in terms of concept and levels of emotional design.
Chapter Four: The emotional connotations of design vocabulary and methods of measuring emotional impressions in advertising:
This chapter deals with the emotional connotations of digital advertising design, in terms of semantics in advertising and advertising classifications based on the semantics and emotional connotations of the elements of digital advertising design, impressions and their relationship to emotional connotations in terms of the concept of impressions and their types, and methods of engineering emotion in digital advertising by identifying those variables through Recipient behavior and actions, types of physiological responses to measure those variables, and methodologies for emotion engineering.
Chapter Five: Analytical Study:
The analytical study was based on a group of extensively studying advertising models, then designing a questionnaire on them and discussing these results, concluding from us results based on the following chapter.
Chapter Six: The Applied Study:
The chapter dealt with the paths of building the mental image on both sides of it, whether it is for the receiving audience and the digital advertising designer, setting the circle of primary emotions and secondary feelings, and the strategies of emotional engineering in digital advertising, concluding by applying all of what was mentioned in the design of an applied advertising model.