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العنوان
تسويق الخدمات البحثية بكليات التربية في ضوء خبرات بعض الدول /
الناشر
مها مصطفى مصطفى نعناع،
المؤلف
نعناع، مها مصطفى مصطفى.
هيئة الاعداد
باحث / مها مصطفى مصطفى نعناع
مشرف / رانيا وصفي عثمان غنيم
مناقش / السيد سلامة الخميسي
الموضوع
البحوث التربوية.
تاريخ النشر
2020.
عدد الصفحات
318 ص. :
اللغة
العربية
الدرجة
ماجستير
التخصص
أصول التربية
تاريخ الإجازة
1/10/2020
مكان الإجازة
جامعة دمياط - كلية التربية - اصول التربية
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

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المستخلص

Purposes of the study: Identify what research services marketing activities are, their stages and objectives. Disclosing theoretical frameworks and concepts for marketing research services and its components. Reveal some local and global experiences in the marketing of research services (as a factual analysis). Develop proposals to activate the marketing of research services at the schools of education .
Research importance: In terms of theoretical significance, the current study deals with the marketing of research services at the educational colleges, but the subject is important in scientific and academic terms ; In terms of practical importance results, the authorities in the Faculty of Education are aware of the importance of activating the marketing of research services and the possibility of such results in improving and developing performance in the colleges of education in particular and the universities as a whole in keeping with the continuous changes.
Methodology: The current research uses the ”descriptive approach”; using the identification provided to faculty members of education colleges to gather information on the requirements of activating the marketing of research services at the educational colleges.
Sample of the Research : Sample of university leaders and faculty members in the Faculty of Education . Limitations of the Research:
Thematic Limits - The requirements for activating the marketing of research services at the Faculty of Education .
Spatial Limits - It is represented in the Faculty of Education in the universities of the Arab Republic of Egypt. Human Limits - A sample of university leaders and faculty members in the faculty of education.
Results: - The most important requirements for activating the marketing of research services at the educational colleges have been numerous to include
Dissemination of a culture of marketing research services at the Faculty of Education. Mechanisms to improve the efficiency and quality of the promotion of services provided. Budget for marketing activities . Mechanisms for negotiating with beneficiaries for pricing of service. Adopts a vision that focuses on the College’s self-financing. Take into account global developments. You are released from Central in the Department of Marketing Units at the College. Marketing planning Research services .
- Requirements for the development of mechanisms for the marketing of research services at educational colleges
Databases and information for the marketing of research services are created. Free access for faculty members to communicate with outside institutions to market their ideas. You are free of centralization in the Department of Marketing Units at the College. Establishment of a marketing information system at the College. Establishes links and guides through the College’s e-portal that include discussion workshops on the marketing of research services.
Recommendations of the Search:
- The need for the College of Education to adopt well-defined policies regarding the marketing of research services determines a committee responsible for this, and specific roles, responsibilities and regulations governing it .
- The experience of research universities based on academic freedom, intellectual property, and research productivity must be used to attract investments in the research services sector .
- The need to use specialized expertise houses to provide training programs for members of the faculty of education in the marketing of research services, thus contributing to the refinement of their skills and the development of their skills necessary to contribute to this.