الفهرس 
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Abstract
I Research Methodology:
In order to address the aforementioned objectives the research methodology will be based on two approaches: theoretical and practical approach that will be tackled and studied sequentially throughout the thesis, achieving the final results and recommendations.
The methodology can be summarized the following:
Theoretical Study:
4- Furniture Design Approach
5- Furniture Marketing Approach- Practical Study:
6- Furniture Branding Approach
2-1-4 Analyzing the result. Analyzing the results and putting the studies under observation, allows the work team to determine the current position on the market and the ability to make the right decisions based on their information. The data analysis also reflect:; directly on setting future plans •
in a more accurate and efficient way. The research also presents steps and the knowhow of doing studies on market data and analyze them and how to achieve maximum benefit from them. 2-2 Consumer & buyer behavior. The research turns to discussing consumer behaviors that lead to the motives of purchase and the factors affecting the decision of the consumer to buy the product or preferences between more than one product, including a complex process with different dimensions and criteria, including economic, environmental, social and political. but some of them There are psychological criteria, which requires work team to involve it into the stages of research steps and study processes that precede and accompany the production and sale processes of the product
2-2-1 Consumer behavior.
The research sheds light on the pattern of consumer behavior that directly affects purchase operations that differ according to a set of different specifications and criteria that are intertwined with each other and that the work team must study well when starting the design and production process and make a set of market options that give some evidence The important thing that the work team must take well.
2-2-2 Perception.
Perception is an important component of influencing the behavior, motivations and decisions of purchase, which represents the subjective aspect of pl1rchasing decision-making and that advertising campaigns and targeted media often play on, as it is a process with many inputs that are intertwined by themselves in what is subjective It stems from personal decisions and what is prepared in advance.
2-2-3 Influences on the buying decision.
The research is exposed to the external effects on the decisions of purchase and consumer behavior, which are represented in a group of social and cultural influences, which are directly reflected on the motives and decisions of the purchase in different markets, as well as with different cultural and societal factors directly.