الفهرس 
Theoretical Approach to Code-SwitchingOnly 14 pages are availabe for public view
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Abstract
Cod-Switching (CS) might be described as a common linguistic behavior in Egypt, especially in the field of media. Hence, language is the most crucial tool that might be employed by the language users to persuade their addressees to go along with what the speakers recommend; the participants in the Egyptian talk shows need to use the most appropriate form of language to inculcate the desired outcomes. The present study examines Arabic-English Code-Switching as a persuasive strategy in selected Egyptian talk shows. The sample of the current study contains 17 recordings taken from 15 talk shows broadcast on different Egyptian TV channels between August 2013 and December 2017. All the selected videos are retrieved from (https://www.youtube.com/). The SPEAKING grid presented by Hymes (1974) is the main approach adopted in the analysis of the selected data. In addition to the SPEAKING grid, the analysis is on three levels; social, linguistic and cognitive. The current study investigates the patterns of Code-Switching that frequently occur within the speech of the participants in the Egyptian talk shows. In addition, it sheds light on the persuasive techniques adopted by the interlocutors while switching codes. Finally, it examines the different sociolinguistic factors that might affect the participants’ code-switched utterances. The findings of the study reveal that three main types of Code-Switching are employed by the participants in the Egyptian talk shows, namely; intra-sentential, inter-sentential and tag Code-Switching. In total, 399 code-switched elements are found in the selected data. Intra-sentential Code-Switching is the most predominant type of CS adopted by the participants in the Egyptian talk shows. It is utilized for 367 times with the percentage of 92%. Followed by inter-sentential CS with 20 examples with the percentage of 5%. Examples of tag Code-Switching are very few. It is adopted for 12 times with the percentage of 3%. In addition, the analysis concludes that a variety of persuasive techniques are employed by the participants in the Egyptian talk shows while switching codes. Such strategies include repetition, jargon, narration, analogy, cliché, humor, emotion, intertextuality, evidence, fear, cognitive dissonance and Monroe’s motivated sequence. These persuasive techniques are employed by the Egyptian interlocutors either to shape, reinforce, or to change the audience’s responses. Finally, the results show that a number of sociolinguistic factors might have a profound impact on the code-switched utterances of the participants in the Egyptian talk shows. Such variables are; education, occupation, social class, gender, age, religion and ethnicity. The analysis reveals that Arabic-English Code-Switching gives an admirable support to strengthen the persuasive techniques employed by the interlocutors in the Egyptian talk shows.