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العنوان
The economic and social impacts of tourism seasonality :
المؤلف
Saad, Dina Hassan EL-Rady Ali.
هيئة الاعداد
باحث / دينا حسن الراضي علي سعد
مشرف / سهى محمد عبدالوهاب
مشرف / رانيا محمد بهاء الدين
مناقش / نهلة أسامة نصار
مناقش / هالة حامد عبد المجيد
الموضوع
Tourism - Seasonal variations. Tourism. Tourism - Social aspects. Tourism - Economic aspects.
تاريخ النشر
2018.
عدد الصفحات
online resource (127 pages) :
اللغة
الإنجليزية
الدرجة
ماجستير
التخصص
العلوم الاجتماعية
الناشر
تاريخ الإجازة
01/01/2018
مكان الإجازة
جامعة المنصورة - كلية السياحة والفنادق - Department of Tourism Studies
الفهرس
Only 14 pages are availabe for public view

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Abstract

Objective of the study This study focuses on the impact that seasonality has on the tourism industry. The key of this study is 1- Identify the Phenomenon of seasonality. 2- Provide a general overview of seasonality 3- Study the environmental, economic and socio-culture impacts of tourism seasonality 4- Analyze positive and negative impacts of tourism seasonality 5- Evaluate the efficiency of the management trends for overcoming the negative impacts of seasonality in Sharm El-Sheikh. The general framework of the study: The study consists of five basic chapters divided as follows: Chapter One: (Impacts of tourism phenomenon) This chapter includes a general introduction to tourism and the negative and positive effects of tourism in the economic, social and environmental aspects, as well as the study of some cases in each of the above mentioned ways and how to address their negative effects. Chapter Two: (Seasonality Forms In Sharm El-sheikh) This chapter includes a detailed explanation of tourism in Sharm el-Sheikh and includes the positive and negative effects of tourism in general. It also contains statistics on the number of tourists who visited the city of Sharm el-Sheikh in some previous years with their nationalities. Chapter Three: (Field Study) This chapter contains the field study, the size of the sample, the means of research and the statistical methods used. The analytical descriptive approach was adopted as one of the scientific research methods, which focused on describing the phenomenon. This study was applied to the five star hotels and resorts in Sharm El- Sheikh. To reach to the objectives of the study, a survey questionnaire was designed and distributed to a random sample as follow: A) Workers Questionnaire: four hundred questionnaires were distributed only three hundred and eighty four were valid. They were distributed to workers who have a direct and indirect contact with the tourist’s flow in Sharm El-Sheikh, additionally who are directly and indirectly influenced by the impacts of tourism seasonality. B) Sales Manager Questionnaire: Ninety questionnaires were distributed only eighty questionnaires were valid. They were distributed on the hotels and resorts in Sharm El Sheikh to collect data from the marketing managers. Chapter Four: Results and Discussion In this chapter, the results obtained through the field study were reviewed and analyzed through the survey questionnaire distributed to the sample of the study, which was explained through tables and graphs and then analyzed in a statistical way. This study found that there are negative effects of tourism season in the city of Sharm el-Sheikh, which affect the economic and social aspects significantly Chapter Five: Conclusion & Recommendations This chapter contains a summary of the study in addition to a set of recommendations that were suggested according to the results of the field study, including the following: 1. Market and/or product diversification have been considered possible ways of tackling seasonality. Market diversification seeks to attract new types of tourists using the existing resources and facilities. Product diversification involves changing or developing new products and services for current markets. 2. Events and festivals have been recognized as by far the most common single strategy to combat seasonality. This can include attractions such as conferences, celebrations, concerts, and sporting games, which can be developed with the goal of increasing tourism demand during off-peak seasons. 3. Sharm El-Sheikh is very much dependent on diving and it is important to develop other attractions that are not directly related to it. The area around offers possibilities for businesses to develop various activities outside the high season such as, hiking, jeep tours, geothermal bathing, and sightseeing at nearby attractions. 4. It is advised that businesses focus on marketing other seasons apart from the summer. Certain target groups can be identified which may be able to visit at all times of the year. Product development for other seasons of the year is necessary. 5. Marketing campaigns to attract different markets in different seasons.