الفهرس 
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Abstract
This study aims to examine the relationship between customer’s engagement and equity and to determine whether customer engagement would encourage airlines to maximize their customer equity through analyzing the role of cognitive, emotional and behavioral engagement from the viewpoint of airlines ’customers in Egypt. This study is based on the evolving marketing literature and proposes a comprehensive framework that applies a multidimensional conceptualization for the customer’s engagement and equity constructs. Besides, examines the relationship between customer’s satisfaction, commitment, trust and involvement as the customer engagement antecedents, engagement construct and customer equity (outcomes) by using partial least squares modeling (PLS-SEM) analysis; and specifies customer engagement dimensions; cognitive, emotional and behavioral as key mediators of the engagement–equity relationship. Data were collected by using structured questionnaire dependent upon valid and reliable scales, and the number of sample respondents was 318 of airlines’ passengers in Egypt who traveled internationally. The findings reveal that there is a positive and significant effect of customer engagement antecedents on both engagement dimensions and customer equity drivers. Besides, the results also depict that customer engagement mediates the relationship between customer’s satisfaction, trust, commitment, involvement, and customer equity. This research integrates philosophies from previous marketing studies of customer relationship management, customer engagement, and customer equity into service marketing discipline in a more customer-centric approach.