الفهرس 
INTRODUCTIONOnly 14 pages are availabe for public view
 |  | from | 148 |  |  |
| | | from | 148 | | |
Abstract
This study aims to investigate the impact of antecedents of online hotel customers reviews including reviews credibility, trust in the reviews, and information quality in the reviews on perceived usefulness of online reviews and perceived ease of use of online reviews.Moreover, it examines the effect of perceived usefulness of online reviews and perceived ease of use of online reviews on customer’s attitude toward a particular hotel, which in turn influences intention to book such hotel in Egypt. On the whole, the researcher understands clearly the relevance of online reviews in the hotel industry and its effect on customer behavior when reading online hotel customer reviews.The study employs a quantitative research method, and a deductive approach. Aquestionnaire is used to collect data from 400 hotels customers in Egypt. Structural equation modeling is employed to show the causal relationships between study variables. Data are analyzed using AMOS 23. Likewise, the study proposes significant practical implications for hotel managers, marketers, and researchers, who are interested in online reviews.The research findings show that the antecedents of online hotel customers reviews have a significant positive effect on perceived usefulness of these reviews. Furthermore, antecedents of online hotel customers reviews have a significant positive effect on perceived ease of use o these reviews. Moreover, the findings also reveal that perceived ease of use of online reviews has a significant positive effect on the perceived usefulness of these reviews. Likewise, perceived usefulness of online reviews has a significant positive effect on attitude toward hotel. Also, perceived ease of use of online reviews has a significant positive effect on attitude toward hotel.Finally, the results indicate that attitude toward hotel has a significant positive effect on intention to book.