الفهرس 
Chapter One: IntroductionOnly 14 pages are availabe for public view
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Abstract
The major aim of this study is to measure the
effectiveness of the electronic advertising in five star hotels in
Cairo. For data collection, about 153 questionnaires were
distributed online for customers. The results of this study
revealed that online advertising is an effective advertising tool
for hospitality organizations. This study presented a
questionnaire (0.821 Cronbach’s Alpha) to measure the
effectiveness of electronic advertising. Consequently, this study
is a very important for marketing and advertising managers
because it provides some of important information enable them
to determine the effectiveness of online advertising in order to
identify the right channels for advertising based a customer
opinion. This leads to success of the advertising and marketing
plan, avoids the expenditure on wrong advertising channels,
and builds a good relationship with customers to persuade them
to purchase the product or the service. Finally, advertising
managers obviously can identify powerful marketing and
advertising tools in hospitality industry.