الفهرس 
CHAPTER ONE: AN OVERVIEWOnly 14 pages are availabe for public view
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Abstract
The study and construction of its brand values have become highly important for many researchers and especially the study of the label
Commercial for the customer. However, most previous studies have focused on how to study
Building the brand and did not care much about the variables that may affect the value of the mark for the customer, and from these
Variables, country of origin. Therefore, this study examined the relationship between the country of origin and the value of the mark relative to the customer. as such
This study tested some variables to measure its role as a mediator in this relationship. These variables are; degrees
Personal intervention, past product experience, promotional activities and easy access to product information. Done
Data collection from the sample includes 252 Egyptian customers who have purchased a car for at least one year during their stay in
Car service centers, through the use of a survey list. The results showed a clear relationship between a country
The origin of the trademark and its value is the mark for the customer. The results also showed that the degree of risk expected
A role as an intermediary in the relationship between the country of origin and the value of the mark relative to the customer, and the degree of the expected importance of the product has a role
Essential in influencing the mark value for the customer. As for the other variables, the study proved that there is no
The role of her mediator in the relationship studied.