الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Objective: The main objective of this study is to determine the relationship between the dimensions of brand value and intention to repurchase - application services on the mobile phone companies in Dakahlia Governorate customers. The study methodology: has been relying on data obtained through a list of the survey, which was conducted on a sample of mobile phone service companies customers and total sample size of 0.384 single, was the use of statistical methods the following: Spearmen correlation coefficient, and analysis of simple regression, analysis of multiple regression , and testing of Man and Tiny, and the Kruskal-Wallis test Results: Results of the study indicate that there are significant correlation of the dimensions of the intention of the mark on the intention of repurchase relationship as there is no impact to the dimensions of the mark on the intention of the repurchase value