الفهرس 
English GoverOnly 14 pages are availabe for public view
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Abstract
This research aims at developing an overarching model of antecedents of customers’ helping behaviour in the Egyptian higher education sector through the use of mixed research design. A qualitative exploratory study, that employed in-depth personal interviews with two administrative employees and two focus groups with undergraduate students, was conducted at first, to reveal and validate the drivers of helping behaviour. A conceptual framework was then developed and tested in the second phase of the study (the quantitative study) by the means of survey-based questionnaires.