الفهرس | Only 14 pages are availabe for public view |
Abstract Following a Critical Discourse Analysis as an approach, this study attempts to explain the rhetorical strategies employed by political leaders in their political speeches and how these strategies help them to achieve their aims and ideologies. Rhetorical strategies can be used in two ways: either to persuade or to manipulate. Therefore, the principal objective of this study is to explore the persuasive and manipulative strategies used by the American president Barack Obama and the former Egyptian president Mohammad Morsi in their political speeches. The annual speeches have been chosen as data for this study because, in this type of speech, the speaker struggles to convince his audience of his achievements and future plans by employing all the strategies in his speech. Three speeches are analyzed: Two speeches of Obama, his first annual speech of his first term 2010, and his first annual speech of his second term 2014, the third one is the first annual speech of Morsi in 2013. The analysis suggests that the two presidents employ the persuasive and manipulative strategies in their annual speeches to convince their people of some issues and mislead them in other critical issues. It further suggests that the American president Barack Obama succeeds in his speeches because he knows how to balance between the persuasive and manipulative strategies, unlike his counterpart Mohammad Morsi who uses more manipulative strategies than persuasive, as a result, he failed in achieving his aims. |