الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aims at examining the Egyptian community’s attitude towards the credibility of online advertising through companies’ websites through a field study applied on a group of people and was applied during the months of December 2013 and January 2014, and used the traditional and electronic questionnaire to identify the rates and motives of the respondents exposure ,Which amounted to 400 questionnaire, to reach the study results of which ; Electronics companies websites ranked first in terms of the degree relied upon exposure to the digital advertising, while e- marketing companies websites came at the forefront of corporate sites that are Featuring advertisements credible from the perspective of the respondents, The results of the study showed that the public judge the credibility of online advertising through companies’ websites through the credibility of the advertising message in form and substance to a greater degree than judging them through the credibility of the website, The general trend of the respondents towards the credibility of companies’ online advertising was characterized with its neutrality by 59.5%, followed by the positive trend by 35.9%, then the negative trend of 4.6%.