الفهرس 
الاطار المنهجي للدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
With the development of television broadcasting , a lot of satellite channels aimed to have a talk show programs and these programs are daily programs that show issues in various fields of political , economic , social ,health , and religious etc . In many times there is no difference in content of media message in these programs from channel to another but there is only a difference in the type of treatment . This requires us to know the nature of these programs and the difference between them .
The success of any program or media work depends on the range of media work , efficiency and the cooperation between its members .
This study attempts to identify the pressures that affect ( preparer submitted , director ) and affect their treatment of topics in order to stand on the strength and weakness’ factors in media message .
The main problem of study depends on the next main question ;
What are the factors that affect the communicator in his mass message ? and what are the targets of university students towards these programs ?
Study Targets
This study is divided into two parts ;
One of them is particular with the communicator and the other with university youth .
FRIST , The communicator : This study seeks to identify the factors that affect the communicator in building his mass message . This study aims at :
1 – Identify the nature of communicator work field
2 – Understand the time experience of the communicator and its effect on his media work .
3 – To identify the quality of programs which the communicator work with , and the reason for preferring them from all programs .
Second , the field study of university students :
This study aims to the following :
1 – To identify the interest of university students with talk show programs in Egyptian governmental and private channels .
2 – To identify the motives of these programs
3 – To identify the issues and topics that preoccupied the attendance of university youth
Third , the importance of the study :
This study takes its importance from the topic being discussed , that is (talk show programs ) that capture the attendance of most viewers .
Study method
This study used a descriptive survey method through asample of university students and a sample of a private talk shows .
STUDY TOOLS
The researcher in this study used questionnaire as a tool to collect data and information .
Finding
1 – 20 % of the sample of university students follow the daily talk shows on a regular basis , and 80 % follow it irregularly .
2 – Cairo university ; most students who see daily talk shows programs by 35% and Mansoura university is the least in following talk shows by 13 % .
3 – Identifying news and daily events is one of the important motives of university youth to follow talk show programs .
4 – The independence of talk show programs is the most important for youth to follow it .
5 – The issues that the communicator ignored are humanitarian issues and the issues of agriculture and Egyptian farmer .
6 – The difficulties that face the communicator are financial resources are not available
7 – The most important proposal for developing talk show programs are based on more freedom and transparency and raising the budgets of programs.