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Abstract The prevalence of breast feeding varies from decade to decade and from community to community throughout the world (Avery and Taench, 1984). In the last few decades in Egypt, reports received from different centers showed that breast feeding was declining in both urban and rural societies. To account for this decline, various reasons might be accused; urbanization, industrialization, wrong beliefs of mothers, lack of knowledge about breast feeding and lack of support during post-partum period (Eissa, 1985a ; Eissa, 1987a). During this period of decline in breast feeding, bottle feeding was viewed as a ”modern technology” and breast feeding was regarded as an ”old fashion” (WHO & UNICEF, 1989). where bottle feeding culture prevails, girls and young women are typically deprived of positive role of breast feeding in their every day experience. So, it is not surprising that adult women frequently arrive at their own child bearing experience with little or no information about feeding together with lack of confidence about their ability to breast feed their off-springs (Ellis, 1986 ; WHO & UNICEF, 1989). |