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العنوان
Matching degree of hospitality services in accordance to the Russian Guest in the Red Sea resort /
المؤلف
Kouzmal, Hany Atef.
هيئة الاعداد
باحث / هانى عاطف قزمال
مشرف / أحمد نور الدين إلياس
مشرف / داليا محمد سليمان
مشرف / داليا محمد سليمان
الموضوع
Food service management. Hotel management.
تاريخ النشر
2013.
عدد الصفحات
I-xiv, 246 p. :
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
الإدارة والأعمال الدولية
تاريخ الإجازة
1/1/2013
مكان الإجازة
جامعة حلوان - كلية السياحة والفنادق - ادارة فنادق
الفهرس
Only 14 pages are availabe for public view

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Abstract

The aim of this chapter is to provide a brief overview on the whole study ough presenting a summary of the study and the recommendations driven om it.
This study focuses on how far HSs appeal to the RG in the RSRs with a iew to increasing satisfaction and maximizing profitability. The literature
eview covers three main points, the first of which is the appeal of HSs for to eRG. The second focuses on studying guest behaviour, expectations, atisfaction and loyalty. And the third focuses on the Russian market overview, in order to understand the RG characteristics, requirements, expectations, and erceptions (see Figure 5.1).
The field study is accomplished through survey study. This survey was conducted through telephone calls, field visits in order to find out about the volume of representation of the RG in the overall number of guests in Sharm El Sheikh and Hurghada resorts compared to other nationalities that prefer to stay at the RSRs. In addition, to increase the volume of the RG accommodation plans in the RSRs. Moreover, the survey was conducted to collect GCCs from some resorts to use as a guide to prepare the guest questionnaire and the interview.
The suggested models are related to the RG preferences from HSs, ospitality gaps, RGs cycle, guests’ satisfaction harmony, and the resort agers regarding the RGs’ preferences and requirements from HSs in order facilitate the RGs’ requirements and increase satisfaction. Moreover, a tegy is set for Russian tourism flow versus HSs changeable positions model Figure5.1)